Balance the Mix x RISE
Join us in shaping the future of equalized music
Debuting exclusively at RISE, we’re introducing a new model for music supply — connecting brands and agencies with diverse talent to craft soundtracks that resonate emotionally, culturally, and creatively.
Trusted by leaders shaping the future of marketing and creativity
Support Our Mission
EQ Index™
Understand the impact of your sound.
We analyze your past campaigns through the lens of culture and inclusion — delivering a benchmark report, key insights, and a clear roadmap to elevate authenticity, emotional resonance, and representation.
Talent Access
Collaborate with culture-shaping talent.
Access world-class, diverse musicians for custom compositions, re-records, sync licensing, and live brand activations — all guided by strategic insight, fair pay, legal protection, and creative alignment at every stage.
Champion Creative Equity
Fuel real opportunity — and move the needle.
Donate to support our nonprofit. 100% of revenue powers mentorships, workshops, and industry mixers that uplift underrepresented musicians.
Music shapes culture.
Your brand can shape music.
Sound is one of the most powerful — yet often overlooked — tools for cultural connection. But today, the music industry still leaves too many voices out.
When creators are underrepresented and undervalued, the sound suffers — and so does your audience connection.
Women make up just 3% of music producers
Fewer than 5% of musicians make a sustainable income
When creators are underrepresented and undervalued, the sound suffers — and so does your audience connection.
Balance the Mix helps brands source and create music that’s inclusive, emotionally resonant, and rooted in real representation.
We’re in a “sound-on” era — where music drives storytelling across every screen and platform.
But most sourcing systems fail both creators and clients:
AI-generated tracks often lack emotion, exploit artists, and come with legal grey areas
Stock libraries deliver generic sound and offer minimal compensation
Traditional agencies strip creators of rights and erase credit
Balance the Mix is here to change that — making equalized, ethical music the new industry standard.
“Sound is the soul of a brand. Balance the Mix is addressing the most important unseen challenge across the creative sector, helping companies bring their DEI values to life — not just through what they say, but through what audiences hear and feel.”
Ali Hanan, Founder of Creative Equals
Lead the change in inclusive sound.
Join the movement and receive a free EQ Index (for first 5 brands), plus access to top-tier talent and strategic support.