Equalizing Music

Balance the Mix is a 501(c)(3) nonprofit creating inclusive, equitable music solutions that drive both business and social impact.

The Challenge

The Creative Industries Need a Remix.

The Value Gap

Most music creators are undervalued, underpaid, and excluded — while a select few thrive.
Less than 5% of musicians earn a sustainable income from their music
Over 90% of streaming revenue goes to the top 1% of artists
71% of musicians report anxiety or depression linked to financial insecurity
AI music projected to cut musician income by 25% within 4 years

The Equity Gap

The music industry lacks diverse voices — limiting music’s richness, relatability, and reach.
Women make up just 3% of music producers, 14% of songwriters, and 22% of artists
Black artists earn up to 25% less than their white counterparts
Less than 10% of industry investment reaches female artists
AI music threatens the human and cultural soul of music
The-equity-gap

The Opportunity

We’re in a “sound-on” era.

Music powers storytelling across every screen, stream, and platform.

86% of ads in the $1 trillion global advertising industry include music

A single music license can earn $2,000 to over $100,000 — often surpassing a musician’s annual income

Over 50% of CMOs are women, reflecting a shift toward more inclusive leadership

Our Vision

An Equalized Music Ecosystem

We empower creative leaders to reshape the music supply chain with fairness, transparency, and inclusion at its core. Our approach ensures:

Fair pay and accurate credit for every creator
Transparent, equitable licensing that protects rights and honors contributions
Authentic, culturally rooted music that fosters meaningful audience connection
100% of revenue is reinvested in workshops, mentorship, and industry mixers to upskill underrepresented talent and build lasting careers

Our Mission

Amplifying opportunities for untapped talent.

We connect music and media to unlock paid opportunities for underrepresented creators in music composition sync, and artist partnerships — while helping brands measurably move the needle with inclusive, ethical music solutions.

Who’s in the Mix?

If music shapes your storytelling, you’re part of the mix:

Artists & Music Producers

Brands & Agencies

Film & TV Directors

Record Labels & Publishers

Content Creators

(Social Media, Podcasts)

Game Developers

Why Equalize Music?

Creative Excellence

Diversity of thought, backgrounds and experiences drive innovation

Authentic Connection

Culture-rich music resonates with audiences

Return On Inclusion

Inclusive storytelling drives up to 83% higher engagement

Ethical Leadership

Set a new standard for fairness and creative integrity

Commercial Performance

Brand-aligned talent can boost sales up to 86% and media impact 50%

It's Time to Balance the Mix

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When music reflects everyone,
it connects everyone.

Trusted and Supported By

In The Press

Campaign Middle East

Balance the Mix to host Middle East’s first women’s workshop on music production

Balance The Mix Woman Musician
Advertising Week

Breaking Records, but Not Barriers: Female Musicians Still Need Brands’ Support to Thrive

Becky Wixon Founder of Balance The Mix
Little Black Book

Ensuring More People Have Seats at the Table with Becky Wixon