Amplifying opportunities for untapped talent.
To Balance the Mix of a song means ensuring each element contributes without dominating or getting lost.
Our Vision
Human Creativity is Valued
Musicians are recognised, celebrated, and fairly compensated.
We believe in music being cherished, not commodified, and musicians being paid what they truly deserve.
Music’s Power is Unleashed
When music and message align, they connect and resonate deeply.
We help brands harness the power of music by connecting artists with audiences, telling authentic stories, and tapping into culture.
Equal Access, Limitless Opportunity
Talent deserves a stage. Embracing diverse voices makes music more vibrant, authentic, and undeniably sounds better.
We unlock opportunities for underrepresented talent, because music should reflect the full depth of our human story.
But we’re not there yet.
The majority of artists struggle to earn a sustainable income, and the music we hear still doesn’t fully reflect our diverse experiences.
At Balance the Mix, our mission is to make music more inclusive. We’ve chosen to focus on amplifying the voices of women* in music as our first step toward change. Why?
*Our platform is inclusive of all women, non-binary, female-identifying, and gender expansive people. Self-definition is up to the individual.
The Gender Gap
Women make up half the population.
Yet they’re vastly underrepresented in key roles across the music and creative industries. It’s a creative crisis, and we’re here to change it.
Today, women add up to only…
Imagine what can happen when diversity thrives.
Groundbreaking sound.
Fresh talent.
New perspectives.
Authentic storytelling.
Deeper connections.
Increased revenue.
Creative innovation.
Introducing
30by30
Our mission: increase the number of female producers from 3% to 33% by 2030.
We’re here to
advocate
elevate
celebrate
Advocate for positive change in the music industry by raising awareness and setting new standards.
We’re calling on brands and agencies to hire more women as producers, songwriters, and artists on every commercial pitch.
Elevate diverse voices through education, mentorship, and career connections.
We’re investing in the future by amplifying untapped talent—from the studio to the spotlight.
Celebrate diverse voices and the next generation of talent through visibility and industry opportunities.
We stand for actively promoting and crediting diverse producers and songwriters in media—ensuring fair visibility, pay, and recognition.
Get Involved
Join our mailing list to discover more about:
- 30 by 30 pledge to drive real change
- Upcoming global talent platform
- Inspiring events and workshops coming this year
- Our mentorship program
- How a balanced mix is good for business
A balanced mix sounds better for everyone.
Who we are
We’re musicians and thought leaders working together to transform the industry from the inside out.
Why it matters
Music is our universal connector— the cultural force that moves us all. But right now, we’re only hearing part of the story.
When diverse voices shape the music, creativity and innovation thrive, and audiences connect on a deeper, more authentic level.
In an era of polarisation and stalled progress, how can music unite us?
While some may try to silence the conversation around diversity, equity, and inclusion, we’re ready to turn up the volume.
We’re calling on the music and creative industries to break down systemic barriers through direct action. In a world increasingly shaped by AI, we’re reclaiming the human touch that makes music truly powerful.
ROI: Return on Inclusion*
Increasing diversity isn’t just the right thing to do—it’s smart for the bottom line.
It fuels innovation and creates spaces where creativity thrives.
By fostering environments where different voices and perspectives are valued, the industry can produce more dynamic, culturally resonant music that connects with wider audiences. This is a huge, untapped opportunity for brands and agencies.
Don’t just take our word for it—research proves it. Sign up to our mailing list to stay updated and learn more about the return on inclusion.
*Shout out Creative Equals
When music reflects everyone, it connects everyone.
Trusted and Supported By
In The Press
Breaking Records, but Not Barriers: Female Musicians Still Need Brands’ Support to Thrive
