About
Balance the Mix is a 501(c)(3) nonprofit dedicated to making music more fair and inclusive.
Our Story
Balance the Mix was founded on International Women’s Day 2023.
While working as a music producer at MassiveMusic London, Becky Wixon grew frustrated with the lack of female representation in her field. Determined to spark change, she launched Balance the Mix—an initiative designed to raise awareness about diversity gaps in music production and, more importantly, to provide real solutions.
The journey began with a online music production workshop for women, where Becky and her colleague Phuong Boi Nguyen composed a song live – while breaking down their creative process and engaging with the audience.
By 2024, Balance the Mix was taken to a live stage.
In the midst of planning, Becky crossed paths with Bryan Biniak, then CMO of Songtradr and President of Bandcamp. Sharing a deep commitment to making the music industry more inclusive, Bryan helped propel the initiative to new heights. Together, they organised a sold-out inaugural event in London, making a bold statement about the need for change.
United by their passion for championing underrepresented artists, Becky and Bryan took their vision a step further—developing a talent platform to connect brands, agencies, and media companies with musicians who had long been overlooked.
Since then, Balance the Mix has been turning the dial up to 11.
From making waves at New York City’s Advertising Week to commanding attention at Cannes Lions Festival Of Creativity, the initiative has gained unstoppable momentum. With major brand partnerships—including W Hotels and L’Oreal—powerful panel discussions, and educational programs, Balance the Mix is rewriting the narrative of who gets heard in music.
And, we’re just getting started.
In 2025, Balance the Mix became an independent non-profit, welcoming Lara Peterson (former VP of Bandcamp and CMO of 7digital) to the team. With their combined expertise and relentless drive, they’re doubling down on their mission—to amplify unheard voices and unlock the full potential of diverse talent in the music industry.
Our Journey
March 2023
March 2024
June 2024
October 2024
November 2024
March 2025
May 2025
June 2025
Balance the Mix launches as an online music production workshop for women.
Balance the Mix hosts its inaugural live event in London.
Cannes Lions Festival of Creativity: Balance the Mix takes part in the Belonging event at WPP Beach, plus a panel feature at the Empower Café.
Advertising Week NYC: A high-profile BTM feature on the Disney Media Stage, followed by an in-house workshop at Droga5.
Balance The Mix x W Hotels Event in London: Our first brand partnership event under Europe’s biggest disco ball.
On International Women’s Day 2025, Balance the Mix officially launches as an independent non-profit.
Balance the Mix closes RISE 2025 with a bold showcase of inclusive sound.
Balance the Mix partners with L’Oréal Spain on the ‘Sustainable Shower’ campaign.
Meet The Team
Becky Wixon
Creative Director
Bryan Biniak
Executive Director
Lara Peterson
Marketing Director
Cherine Altobaishi
Regional Director, MENA
Collaborators
Upcoming in 2025
June 2025
Cannes Lions Festival of Creativity
Join us at Cannes as we continue to push for change in the music and creative industries.
Q2 2025
Balance the Mix Podcast
Stay tuned for the launch of our official podcast, featuring industry leaders, emerging talent, and in-depth conversations on diversity in music.
Q2 2025
30 by 30 Pledge
BTM introduces a bold commitment for brands, agencies, and media companies to drive diversity in music production.
March - October 2025
Balance the Mix x PCAM
Collaborating with PCAM to launch a mentorship program, supporting female and gender-expansive producers in breaking into the industry.